Press Release

Georgia O’Keeffe Museum and Electric Playhouse collaborate on immersive experience

September 7, 2022

Music for the Eyes will feature digital projections, animations and interactive displays of O’Keeffe’s art and inspirations

FOR IMMEDIATE RELEASE–September 6, 2022 (Albuquerque, NM)–The Georgia O’Keeffe Museum is proud to announce its first immersive experience, in collaboration with Electric Playhouse in Albuquerque. Music for the Eyes: A New Georgia O’Keeffe Experience will open exclusively at Electric Playhouse on Friday, September 30 and run through Sunday, November 27. Music for the Eyes will lead viewers through O’Keeffe’s creative process, diving into the mind and inspirations of one of the world’s most iconic and revered artists. Featuring large-scale digital projections, interactive displays and animation of O’Keeffe artworks, this limited-run exhibit will be a can’t-miss experience for all audiences. 

ⓒ Georgia O’Keeffe Museum

“As the Georgia O’Keeffe Museum celebrates its 25th Anniversary this year, our focus has been on what’s next. I am proud to say that two New Mexico-based institutions, Electric Playhouse and the Georgia O’Keeffe Museum, have worked together to bring an innovative and exciting showcase of O’Keeffe’s works to audiences in our home state,” Director of the Georgia O’Keeffe Museum Cody Hartley says. 

“Welcoming the works of O’Keeffe into the minds and spaces at Electric Playhouse has been a thrilling honor,” Electric Playhouse Chief Technology Officer Eric Yakley said. “We’ve collaborated with exhibits at the Georgia O’Keeffe Museum in Santa Fe and are excited to now bring that collaboration to Albuquerque.”  

ⓒ Georgia O’Keeffe Museum

Georgia O’Keeffe once recalled a class where the instructor asked students to draw while listening to different types of music. The experience impacted O’Keeffe with her recalling, “This gave me an idea that I was very interested to follow later – the idea that music could be translated into something for the eye.” The dazzling display of O’Keeffe’s legacy will allow onlookers to better understand concepts around color, technique, and communicating through art. Portions of the exhibition will offer insight on about what inspired O’Keeffe, how she was able to interpret that inspiration through her art, and how she has become an artist worth exploring almost a century after her very first art exhibition in New York City.

“Music for the Eyes celebrates Georgia O’Keeffe’s artistic processes and inspiration through an immersive and interactive experience,” Liz Neely, Curator of Digital Experience at the Museum. “This experience was created for people to celebrate O’Keeffe’s work but also to better understand concepts around color, technique, and communicating through art. People of all ages will have fun being immersed in the world of O’Keeffe and feel like they too have outlets to express their own creativity.”

Music for the Eyes, A New Georgia O’Keeffe Experience will be on display at Electric Playhouse, located at 5201 Ouray Road NW in Albuquerque through November 27.

For media inquiries, contact: 
Renee Lucero
 Public Relations Manager 
[email protected]

Credit for all Images:

Music for the Eyes, A New Georgia O’Keeffe Experience at Electric Playhouse in Albuquerque. Images by Krisi Breeze. 2022. ⓒ Georgia O’Keeffe Museum. 


Since 1997, the Georgia O’Keeffe Museum has shared the art, life, and story of Georgia O’Keeffe with visitors from around the world. Located in New Mexico, where Georgia O’Keeffe lived the final decades of her life, the O’Keeffe has sites and experiences in two historic destinations, Santa Fe and Abiquiú. For more information, please visit


Electric Playhouse produces creative worlds for immersive and interactive experiences including games, dining & special events for all ages. Most of these experiences are not something you just look at like a museum, gallery or spectacle. We invite you to play interactive, projection-mapped games with your friends that require no equipment–just some healthy, active movement!

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